Thursday, 8 May 2014
Tuesday, 22 April 2014
Saturday, 5 April 2014
Final Week Of Editing
FILMING
This week I did the film the final parts for my adverts. I had originally planned to re film small parts for two different adverts, however I realised that I didn't have enough time as I still had a lot of editing to do. I re filmed for my second advert, the part where the protagonist is drinking Waikiki. As I have mentioned in a previous post, I made the decision to change the advert slightly, so that rather than the protagonist imagining she's at a party, she is actually transported to a party.
I filmed this with the same actor and in the same location, however I just slightly changed some of the shots to adapt to the new storyline. I believe that this filming was successful as I was prepared and knew everything that I needed to do, I checked the camera and tripod to see if they worked and already knew the shots that I needed so the filming didn't take long.
I have now added this footage to my main advert, replacing the previous footage which how now been changed. Seeing all of this advert together has made me realise that I definitely made the right decision to change the narrative slightly, and believe that this change will make my adverts more successful as they now link together much better in terms of the storyline.
EDITING
I found editing this advert fairly easy as I have significantly developed my editing skills. As I had already created this advert and only had to replace some footage, I found the editing fairly easy as it just meant importing the clips, watching them, then cutting them down or using the razor to seperate them in to two different clips.
For my two main adverts I decided to have the same ending, with a title at the end. I decided I would have the 'Waikiki' logo in large font in the centre of the screen, with my slogan in a smaller font written underneath. As I hadn't created titles in Premiere Pro before I found this daunting as I was only used to basic editing; however, once I had learned how to create titles, editing them and then placing them in to the correct place was very easy. Whilst the titles are on screen I have decided to use a voice over, which will be the same for both adverts. This non diagetic sound will say: 'Waikiki. Try a taste of sunshine. Over 18's only, drink responsibly.' Having a voiceover, stating exactly what is on screen for the final shot is very common in adverts and reading, and listening to the same thing at the same time helps audiences remember. As the name and the slogan are stated, it's important that audiences remember these two things, which is why I have decided to use these titles at the end. I decided to keep the same colour font, white, for my logo as this is the colour it is on the bottle, furthermore I have decided to have a black background, creating a contrast with the logo and slogan. Therefore, this effect will attract audiences to the logo as it stands out in bright, bold writing from the dull, dark background.
When it came to editing my sponsorship adverts, I decided to use titles in these as well. However, rather than having the titles appear on a black screen, I have layered them so that they are in front of my footage. I had previously decided that 'Waikiki' would sponsor 'Geordie Shore', therefore I decided to incorporate the Geordie Shore logo within my titles. I decided that the most suitable time for the titles to appear was when the music and lights begin flashing, as this is also when my voice over begins. Editing these titles was fairly simple as I used to knowledge I had previously learned from my main adverts in order to create these titles. As with my other adverts, I used the logo in white, saying 'Waikiki sponsors' all in the same font, then with the Geordie Shore logo underneath. I believe that the white font was most appropriate to use in this case as in all of my other adverts I have used this colour, furthermore it was the colour which stood out most against the background. Although it's coming to the end of the post production stages, I am pleased that I'm still able to learn new skills in regards to didital technologies such as Adobe Premiere Pro. I believe that the development of my skills means that my adverts are becoming much more realistic and successful as I continue developing my skills.
EDITING RADIO ADVERT
Out of all of my adverts I found my radio advert to be the least challenging and problematic. As the advert only consisted of sound it meant that I didn't have to worry about issues such as continuity or problems with the camera moving. When I began editing I still wasn't very familiar with Adobe Preimere Pro, however from my animatics I knew simple skills required for creating my radio advert such as importing clips. I began by importing all of the sound I had recorded, then listening to each clip to see which would be suitable. I then trimmed some of my clips down, cutting down the beginning or the end as there were often sounds which I hadn't heard whilst I was recording and some of the sound was delayed. Once I had chosen which footage to use I placed each piece in order to create the conversation; I found this very simple as it meant placing each small clip in chronological order. Once I had finished I added in some diagetic sounds such as the sound of somebody sipping a drink; I then added the non diagetic sound of the voice over, which is spoken at the end. Overall, although I didn't experience any problems whilst editing, I don't believe that I have developed my skills through editing this advert as it only required basic skills which I had previously learned.
This week I did the film the final parts for my adverts. I had originally planned to re film small parts for two different adverts, however I realised that I didn't have enough time as I still had a lot of editing to do. I re filmed for my second advert, the part where the protagonist is drinking Waikiki. As I have mentioned in a previous post, I made the decision to change the advert slightly, so that rather than the protagonist imagining she's at a party, she is actually transported to a party.
I filmed this with the same actor and in the same location, however I just slightly changed some of the shots to adapt to the new storyline. I believe that this filming was successful as I was prepared and knew everything that I needed to do, I checked the camera and tripod to see if they worked and already knew the shots that I needed so the filming didn't take long.
I have now added this footage to my main advert, replacing the previous footage which how now been changed. Seeing all of this advert together has made me realise that I definitely made the right decision to change the narrative slightly, and believe that this change will make my adverts more successful as they now link together much better in terms of the storyline.
EDITING
I found editing this advert fairly easy as I have significantly developed my editing skills. As I had already created this advert and only had to replace some footage, I found the editing fairly easy as it just meant importing the clips, watching them, then cutting them down or using the razor to seperate them in to two different clips.
For my two main adverts I decided to have the same ending, with a title at the end. I decided I would have the 'Waikiki' logo in large font in the centre of the screen, with my slogan in a smaller font written underneath. As I hadn't created titles in Premiere Pro before I found this daunting as I was only used to basic editing; however, once I had learned how to create titles, editing them and then placing them in to the correct place was very easy. Whilst the titles are on screen I have decided to use a voice over, which will be the same for both adverts. This non diagetic sound will say: 'Waikiki. Try a taste of sunshine. Over 18's only, drink responsibly.' Having a voiceover, stating exactly what is on screen for the final shot is very common in adverts and reading, and listening to the same thing at the same time helps audiences remember. As the name and the slogan are stated, it's important that audiences remember these two things, which is why I have decided to use these titles at the end. I decided to keep the same colour font, white, for my logo as this is the colour it is on the bottle, furthermore I have decided to have a black background, creating a contrast with the logo and slogan. Therefore, this effect will attract audiences to the logo as it stands out in bright, bold writing from the dull, dark background.
When it came to editing my sponsorship adverts, I decided to use titles in these as well. However, rather than having the titles appear on a black screen, I have layered them so that they are in front of my footage. I had previously decided that 'Waikiki' would sponsor 'Geordie Shore', therefore I decided to incorporate the Geordie Shore logo within my titles. I decided that the most suitable time for the titles to appear was when the music and lights begin flashing, as this is also when my voice over begins. Editing these titles was fairly simple as I used to knowledge I had previously learned from my main adverts in order to create these titles. As with my other adverts, I used the logo in white, saying 'Waikiki sponsors' all in the same font, then with the Geordie Shore logo underneath. I believe that the white font was most appropriate to use in this case as in all of my other adverts I have used this colour, furthermore it was the colour which stood out most against the background. Although it's coming to the end of the post production stages, I am pleased that I'm still able to learn new skills in regards to didital technologies such as Adobe Premiere Pro. I believe that the development of my skills means that my adverts are becoming much more realistic and successful as I continue developing my skills.
EDITING RADIO ADVERT
Out of all of my adverts I found my radio advert to be the least challenging and problematic. As the advert only consisted of sound it meant that I didn't have to worry about issues such as continuity or problems with the camera moving. When I began editing I still wasn't very familiar with Adobe Preimere Pro, however from my animatics I knew simple skills required for creating my radio advert such as importing clips. I began by importing all of the sound I had recorded, then listening to each clip to see which would be suitable. I then trimmed some of my clips down, cutting down the beginning or the end as there were often sounds which I hadn't heard whilst I was recording and some of the sound was delayed. Once I had chosen which footage to use I placed each piece in order to create the conversation; I found this very simple as it meant placing each small clip in chronological order. Once I had finished I added in some diagetic sounds such as the sound of somebody sipping a drink; I then added the non diagetic sound of the voice over, which is spoken at the end. Overall, although I didn't experience any problems whilst editing, I don't believe that I have developed my skills through editing this advert as it only required basic skills which I had previously learned.
Saturday, 29 March 2014
To Do
As the deadline is this Thursday, I have organised my week so that I will definitely have all of my adverts ready for 3rd April.
To Do-
Re Film the main advert- Monday, Melissa.
Re Film Jess brining 'Waikiki' in to party. Monday
I'm planning on re filming for both of these adverts on Monday so that I have the rest of the week free to get all of my editing done and make sure that if I have to re film anything else later on in the week, that I will have time.
I also need to slightly change my radio advert now that I have changed the target audience, this will mean changing the speaker to the voice of another women rather than how it is now with a woman and a man speaking.
I have finished editing my sponsorship adverts, however I still need to record the voice over for the end of the adverts, I plan to do this at the same time as I record my radio advert, and perhaps use the same voice as I use in this to make it recognisable for listeners, further linking my adverts together.
Once I have completed all of this the only thing I will have left to do is finish off the editing for my main adverts, as most of the editing is already done I will have quite a lot of time left to make sure that everything is exactly how it needs to be.
Editing My Second Advert
As I now have all of the footage I need to begin editing my main adverts, I began editing my second advert. As I already had the majority of footage for this advert it was already edited so that I only had to ad two shots to the existing advert. However, when it came to putting the advert together I realised that the narrative of the advert didn't really make sense. I showed the advert to some other people to get different perspectives and received mixed opinions. However I then went through this advert with my teacher and we decided that it would be better if I changed the storyline slightly. I decided to change it so that rather than the protagonist imagining she was at a party, she is actually 'transported' there by drinking 'Waikiki'. I think this is a much better idea as it fits in with the theme of my sponsorship, sending the message that the drink makes things much better. I learned how to use tools such as the cropping tool, which meant that I was able to import my footage and then cut some parts down so that I had the exact parts I needed. I found this tool really helpful and easy to use as the footage I have often doesn't actually have any action at the beginning of the clip and often has pauses in the middle which I am now able to trim down using this cropping tool. I found out about this tool by watching a YouTube tutorial as I had been struggling with this problem for a while; I typed the problem I was having in to Google, and the tutorial was suggested. I am pleased I found out about this tool and will definitely use more tutorials for help when editing from now on as it's helped me improve my work and saved me a lot of time.
Therefore, in my sponsorship, taking a sip of 'Waikiki' triggers flashing lights and music, then in my main advert, the drink transports you to a place where other people are having fun. To make this new idea work better I have decided to keep the existing footage of the protagonist at a party, however I will be re filming the beginning of the advert where she is at home before the party. When I re film I will be keeping the same camera angles and location, and just change the acting slightly so that the new storyline makes sense. Overall, I am really happy that I've changed this advert as I felt that it was the weakest of all of my adverts so far, therefore I hope that changing the narrative will vastly improve my advert.
Filming Second Advert
When I filmed for my main advert I also filmed the final bit of footage for my other main advert. This only involved filming two shots, one for the imagination scene and another for the end scene when the protagonist is at the party. I found this really easy and enjoyable to film as it only involved the protagonist dancing in a circle. I used the same actors for this advert as I did for my other advert to show the links between the campaign, I think that this will help the audience recognise and understand the brand and who the product is aimed at. I made sure that all the equipment worked before I booked it out as I wanted to make sure that everything went smoothy this time filming; I found this time much easier than the past few times I have filmed and feel that the struggles I have had over the past few weeks of filming have only helped my final footage to be as good as is possibly can be as I've gained a much better knowledge and understanding of how to use the equipment.
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