Final Evaluation

Final Main Advert

Final Main Advert (2)

Final Sponsorship Sequence

Final Radio Advert

Draft Evaluation

Final Week Of Editing

FILMING

This week I did the film the final parts for my adverts. I had originally planned to re film small parts for two different adverts, however I realised that I didn't have enough time as I still had a lot of editing to do. I re filmed for my second advert, the part where the protagonist is drinking Waikiki. As I have mentioned in a previous post, I made the decision to change the advert slightly, so that rather than the protagonist imagining she's at a party, she is actually transported to a party.
 I filmed this with the same actor and in the same location, however I just slightly changed some of the shots to adapt to the new storyline. I believe that this filming was successful as I was prepared and knew everything that I needed to do, I checked the camera and tripod to see if they worked and already knew the shots that I needed so the filming didn't take long.

 I have now added this footage to my main advert, replacing the previous footage which how now been changed. Seeing all of this advert together has made me realise that I definitely made the right decision to change the narrative slightly, and believe that this change will make my adverts more successful as they now link together much better in terms of the storyline. 

EDITING

I found editing this advert fairly easy as I have significantly developed my editing skills. As I had already created this advert and only had to replace some footage, I found the editing fairly easy as it just meant importing the clips, watching them, then cutting them down or using the razor to seperate them in to two different clips. 

For my two main adverts I decided to have the same ending, with a title at the end. I decided I would have the 'Waikiki' logo in large font in the centre of the screen, with my slogan in a smaller font written underneath. As I hadn't created titles in Premiere Pro before I found this daunting as I was only used to basic editing; however, once I had learned how to create titles, editing them and then placing them in to the correct place was very easy. Whilst the titles are on screen I have decided to use a voice over, which will be the same for both adverts. This non diagetic sound will say: 'Waikiki. Try a taste of sunshine. Over 18's only, drink responsibly.' Having a voiceover, stating exactly what is on screen for the final shot is very common in adverts and reading, and listening to the same thing at the same time helps audiences remember. As the name and the slogan are stated, it's important that audiences remember these two things, which is why I have decided to use these titles at the end. I decided to keep the same colour font, white, for my logo as this is the colour it is on the bottle, furthermore I have decided to have a black background, creating a contrast with the logo and slogan. Therefore, this effect will attract audiences to the logo as it stands out in bright, bold writing from the dull, dark background. 

When it came to editing my sponsorship adverts, I decided to use titles in these as well. However, rather than having the titles appear on a black screen, I have layered them so that they are in front of my footage. I had previously decided that 'Waikiki' would sponsor 'Geordie Shore', therefore I decided to incorporate the Geordie Shore logo within my titles. I decided that the most suitable time for the titles to appear was when the music and lights begin flashing, as this is also when my voice over begins. Editing these titles was fairly simple as I used to knowledge I had previously learned from my main adverts in order to create these titles. As with my other adverts, I used the logo in white, saying 'Waikiki sponsors' all in the same font, then with the Geordie Shore logo underneath. I believe that the white font was most appropriate to use in this case as in all of my other adverts I have used this colour, furthermore it was the colour which stood out most against the background. Although it's coming to the end of the post production stages, I am pleased that I'm still able to learn new skills in regards to didital technologies such as Adobe Premiere Pro. I believe that the development of my skills means that my adverts are becoming much more realistic and successful as I continue developing my skills.  

EDITING RADIO ADVERT

Out of all of my adverts I found my radio advert to be the least challenging and problematic. As the advert only consisted of sound it meant that I didn't have to worry about issues such as continuity or problems with the camera moving. When I began editing I still wasn't very familiar with Adobe Preimere Pro, however from my animatics I knew simple skills required for creating my radio advert such as importing clips. I began by importing all of the sound I had recorded, then listening to each clip to see which would be suitable. I then trimmed some of my clips down, cutting down the beginning or the end as there were often sounds which I hadn't heard whilst I was recording and some of the sound was delayed. Once I had chosen which footage to use I placed each piece in order to create the conversation; I found this very simple as it meant placing each small clip in chronological order. Once I had finished I added in some diagetic sounds such as the sound of somebody sipping a drink; I then added the non diagetic sound of the voice over, which is spoken at the end. Overall, although I didn't experience  any problems whilst editing, I don't believe that I have developed my skills through editing this advert as it only required basic skills which I had previously learned. 

To Do

As the deadline is this Thursday, I have organised my week so that I will definitely have all of my adverts ready for 3rd April.

To Do-

Re Film the main advert- Monday, Melissa.

Re Film Jess brining 'Waikiki' in to party. Monday

I'm planning on re filming for both of these adverts on Monday so that I have the rest of the week free to get all of my editing done and make sure that if I have to re film anything else later on in the week, that I will have time. 

I also need to slightly change my radio advert now that I have changed the target audience, this will mean changing the speaker to the voice of another women rather than how it is now with a woman and a man speaking.

I have finished editing my sponsorship adverts, however I still need to record the voice over for the end of the adverts, I plan to do this at the same time as I record my radio advert, and perhaps use the same voice as I use in this to make it recognisable for listeners, further linking my adverts together. 

Once I have completed all of this the only thing I will have left to do is finish off the editing for my main adverts, as most of the editing is already done I will have quite a lot of time left to make sure that everything is exactly how it needs to be. 

Editing My Second Advert

As I now have all of the footage I need to begin editing my main adverts, I began editing my second advert. As I already had the majority of footage for this advert it was already edited so that I only had to ad two shots to the existing advert. However, when it came to putting the advert together I realised that the narrative of the advert didn't really make sense. I showed the advert to some other people to get different perspectives and received mixed opinions. However I then went through this advert with my teacher and we decided that it would be better if I changed the storyline slightly. I decided to change it so that rather than the protagonist imagining she was at a party, she is actually 'transported' there by drinking 'Waikiki'. I think this is a much better idea as it fits in with the theme of my sponsorship, sending the message that the drink makes things much better. I learned how to use tools such as the cropping tool, which meant that I was able to import my footage and then cut some parts down so that I had the exact parts I needed. I found this tool really helpful and easy to use as the footage I have often doesn't actually have any action at the beginning of the clip and often has pauses in the middle which I am now able to trim down using this cropping tool. I found out about this tool by watching a YouTube tutorial as I had been struggling with this problem for a while; I typed the problem I was having in to Google, and the tutorial was suggested. I am pleased I found out about this tool and will definitely use more tutorials for help when editing from now on as it's helped me improve my work and saved me a lot of time.

 Therefore, in my sponsorship, taking a sip of 'Waikiki' triggers flashing lights and music, then in my main advert, the drink transports you to a place where other people are having fun. To make this new idea work better I have decided to keep the existing footage of the protagonist at a party, however I will be re filming the beginning of the advert where she is at home before the party. When I re film I will be keeping the same camera angles and location, and just change the acting slightly so that the new storyline makes sense. Overall, I am really happy that I've changed this advert as I felt that it was the weakest of all of my adverts so far, therefore I hope that changing the narrative will vastly improve my advert.

Filming Second Advert

When I filmed for my main advert I also filmed the final bit of footage for my other main advert. This only involved filming two shots, one for the imagination scene and another for the end scene when the protagonist is at the party. I found this really easy and enjoyable to film as it only involved the protagonist dancing in a circle. I used the same actors for this advert as I did for my other advert to show the links between the campaign, I think that this will help the audience recognise and understand the brand and who the product is aimed at. I made sure that all the equipment worked before I booked it out as I wanted to make sure that everything went smoothy this time filming; I found this time much easier than the past few times I have filmed and feel that the struggles I have had over the past few weeks of filming have only helped my final footage to be as good as is possibly can be as I've gained a much better knowledge and understanding of how to use the equipment.  

Filming My Main Advert

This week I filmed the footage for my main adverts. This was footage that I had already filmed, however the fact that I had filmed twice before and had to re film again meant that it was very hard to get a lot of people to come and I had to change the location of the filming which meant I had to film in a much smaller space. However, this time filming I was only filming women, so instead of a party the advert was changed to a small gathering. I found filming a a smaller group of people a lot easier as it was easier to arrange everybody and to direct people. I found the filming fairly simple s I used the same shots as last time, just changed the people. After watching the footage back I realise that there are still some things I may need to re film but I won't have to re film the whole advert again, which means I can now begin editing this advert as the deadline is next week. 

Changing My Adverts

As we only have 2 weeks left to finish all filming and editing, I have made the decision to change some of my adverts to make it easier for myself and others to film. One of the main things I need to re film is the party scene, from the beginning I have found this really hard to organise as I have to get a very large group of people together to film for this. I've filmed this twice already and still need to re film, however this time not many people can come. Therefore I have made the decision to target my drink at a target audience of mainly women. The reason for this is because mainly women drink alcopops, which I found out from my research and questionnaires. This also makes sense as the logo and design for my drinks is more appealing to girls, therefore I will be targetting my product at target audience of mainly young women.

Further Changes To My Sponsorship

When I went through my sponsorship advert in class, another change that I decided to make was changing the point in which the lights and music begin in the advert. At the moment the lights flash and music plays when the protagonist removes the lid from the 'Waikiki' bottle, however I have now decided that this effect would be much better placed when the protagonist takes a sip of 'Waikiki'. I think that this will look better as it provides the message that drinking 'Waikiki' is like being at a party, it makes more sense if this happens when the protagonist actually drinks the drink. Therefore, when I next film I will make sure I do this. 

Plans For My Next Time Filming

As I mentioned in my previous post, I will be re filming my first sponsorship advert. To make sure the lighting is bright enough this time I will be filming this advert in daylight, with the curtains closed so it will still look like it's night time, which will allow the room to be slightly brighter. I think that the problem with filming in the dark is that artificial lights aren't bright enough to show the label on the 'Waikiki' bottle clearly, therefore I'm hoping that filming in daylight and artificial light will brighten up the room. Just in case I will also have a torch with me, if the label on the bottle still isn't bright enough I will place the torch just below the bottles on the fridge shelf, shining up at the bottles to create a spotlight effect. 

Re-Filming Sponsorship

This week I finished editing my first sponsorship advert; I was very happy with how the advert looked and fitted together. I was particularly happy with the ending when the lights flash on and off when the protagonist takes a sip of 'Waikiki' and the music plays as I think this looks great on camera and makes the advert very memorable. However, I wasn't very happy with the lighting in the beginning of the advert as I felt it was too dark which meant the label on the 'Waikiki' bottles wasn't as bright and eye-catching as I would have wanted. I went through this advert with my teacher and asked a few of my peers which made me decide to re film this advert again. Although I have already filmed this advert twice and only need to change one shot; I am faced with the same issue again as I cannot only film one shot as the items in the fridge will not be the same as they were in the other adverts. Although I am disappointed that I have to re film this; I am confident that this will be my final time filming this advert as I am pleased with all of the shots and the editing of my advert, which means I will film the exact same shots and edit it exactly the same. 

Problems

When I came to edit the footage that I had re filmed last week I realised that I had made a mistake. Instead of pressing the button to film I was actually pressing the button to stop filming, which meant the camera filmed all of the parts that I thought it had stopped and hadn't filmed any of what I thought had been filmed. This means I am going to have to re film this footage for the third time. I may not be able to film this at the same location which will mean finding a new place to film and then sorting out filming with my actors again. Although this has really set me back I am hoping to re film  this again next week. 

First Time Editing

This week I began editing two of my adverts, my sponsorship and one of my main adverts (first main advert). As I have had to re film the majority of my adverts it's meant that up until now I haven't had a proper chance to edit, however last weekend I filmed my sponsorship and everything was successful which meant I was able to begin editing. As I had edited all of my animatics it meant that I had some practice before I edited together the real product; this made me much more confident when it came to editing on Adobe Premiere Pro as I know the basics already. My sponsorship only really involved cutting parts of the advert, seeing how long each shot needed to last which meant I had to look back to my storyboard to see the shot length. I found this fairly easy to do and quickly pieced everything together. I then decided to add in the diagetic sound in to my advert which was the music coming in at the part where the lights begin to flash. I feel like this advert is coming together very well and hope that this advert will be successful. I'm happy that I began editing my sponsorship advert first as it doesn't require too much knowledge of how to edit, therefore when it comes to editing my main adverts I will have had some more experience and it will be easier for me to learn new editing techniques. 

On Tuesday I filmed a part of my second main advert which I also began to edit this week. It was slightly harder for me to edit this advert as I had parts that were needed that I hadn't filmed which meant I had to leave blank spaces in between some of the footage. I began by choosing which shots I would use as I had filmed more than one version of each shot. Once I had decided on this I cut them down based on how long my storyboard said each shot would be held for; I then placed them together so that the advert started to flow. This is all I have done at the moment but I'm happy with the start I have made to this advert and will continue editing over the next week; I also plan on re filming the other part for this advert next week so that I can add this footage in so that the whole advert comes together. 

Re-filming My Sponsorship

Last weekend I filmed my first sponsorship advert again. The reason I had to re film was because when I put the footage on to the mac, some of the shots weren't there, which meant I had to re film the whole advert again. Everything was the same as the last time I filmed, however I found it a lot easier as I now have much more experience with filming and with using the equipment, therefore the filming went a lot smoother than last time. I also found it very useful that I was filming the exact same thing again as the shots and camera angles were all the same as the first time I had filmed. To make sure that I had actually filmed this time I made sure I looked through the camera and checked I had a successful shot of everything that I needed before downloading the footage on to the mac. Now that I have filmed I am able to edit this sponsorship and hopefully I won't have to re film this sponsorship advert again. 

Re-filming My Second Advert

On Tuesday I re filmed the main part of my main advert which is set in a girls bedroom. As I had filmed this advert before I found this time filming much easier as the camera angles and the setting of the bedroom was exactly the same as last time, however I had to re film due to the quality that the footage from last time was filmed in. This time filming was very successful; I decided to use one of the new tripods I had found as I found them much easier to set up and it was much easier to get all of the legs at an even length. The lighting was slightly different as I had previously had the blinds closed in my first time filming, however I decided allowing the natural light in would make it appear much clearer on the camera. Whilst I was filming I didn't come across any problems with any of the equipment or with the location. I hope that this will be the last time I have to film for this part of my main advert and that I can move on and begin editing this advert. 

Filming For My Sponsorship

On Friday I began filming the second part of my sponsorship, which involved a man walking over to a bottle of 'Waikiki' on the table, taking the lid off and music playing with lights flashing, very similar to my other sponsorship. However when it came to filming I wasn't happy with the location as all of the shots I had to film didn't look right on camera. This has made me have second thoughts about this advert as I'm unable to make the drink look bright and eye catching without zooming in, which cuts off the upper part of the actors body. This also happens in the beginning of the advert when the protagonist is walking over to the drink. I think that the best option is to think over how I can change this advert to make it so that the drink is the main feature, this may mean creating a new storyboard.