New Ideas for Sponsorship Sequence

Last week we pitched our ideas, describing our product and what the message/meaning was and then explaining our story boards. Some of the feedback that I received was that my sponsorship ads were quite confusing and too long and that they should be a lot more simple so I have been coming up with some new ideas for my sponsorship sequence. I don't want to change the ads completely but I think that making them simpler and shorter will be a lot easier for both myself and for the viewers once the ads have been made. 

This is my initial idea that I want to work from, the idea that when the lid is removed from the drink it transports you to a party. To link in with my other ads I think it would be a nice idea if the party was to be the same as my two main adverts, however I will just film it at different camera shots and angles so it's not to look too similar. This advert still includes the protagonist opening the fridge and getting the drink out, however it's just a lot more simple and it's shorter, therefore I will be developing these ideas and then creating new story boards for my sponsorship ads.

These are my final storyboards for my sponsorship sequence.

Logo Designs

I have been coming up with a few ideas for my logo, and have decided to have something similar to this as my final logo, which will be on the bottles of 'Waikiki'. I think that this is an appropriate logo because it incorporates the theme of my drink, the sea relates to the name as 'Waikiki' is a tropical island, and the beach makes the logo bright, colourful and something that is original. I also wanted to include the flavours so in the beach there will be a strawberry, lemon and a cherry. I want the font to be large so that it stands out and I also want it to link in with the name and target audience so having a feminine font like this allows it to appeal to women, whilst linking in with the theme.

Story Boards

These are my story boards for my two TV adverts and my sponsorship sequence.

This is the story board for one of my main adverts. It depicts a young man of around 18 sitting at home alone on his bed looking bored, this will be filmed at a high angle shot so we can see his whole surroundings. The camera will then cut to a mid/long shot filmed at eye level where he will then pick up the drink 'Waikiki' and take a sip, the camera will then pan left, marginalising the boy. He will then imagine being at a party, which will be the same party used in my other main advert and my sponsorship advert which links all of the ads together. The camera will then zoom in to a long shot and focus on his imagination of being at a party. The camera will then zoom in again to a mid shot of the protagonist dancing but holding 'Waikiki', the boy then takes a sip and the camera will then zoom back out to the boy sitting on the bed in real life. The boy is now smiling and looking excited, which contrasts with his facial expression in the opening few shots. The protagonist then gets up and walks out of his door, the camera cuts to the boy walking out of his house, and then cuts again to a low angle shot of him walking along the street. There's then a shot of the house where the party is going on, the camera then cuts to a long shot of the protagonist at the party having a good time. The camera zooms in to a mid shot of the protagonist holding 'Waikiki'. The screen then cuts to a close up of 'Waikiki' on its own, which will be the same for all of the adverts, which will then have the slogan 'Try a taste of sunshine' written on screen next to the drink.

This is the first half of my sponsorship sequence. Beginning with a long shot of the female protagonist aged around 18-20, walking into her flat and struggling with bags which she then throws on to a sofa. She then walks into the kitchen; the camera cuts to a long shot filmed from behind the protagonist of her opening the fridge. The camera cuts to as if it is filmed from inside the fridge showing the protagonist smiling whilst looking into the fridge. The camera then cuts again to a shot of some 'Waikiki' on a shelf in the fridge, the protagonists hand then reaches into the fridge and gets one out. The camera cuts to the protagonist drinking some of the drink, she then puts it down on the table and messages her friends. This advert should be around 17 seconds.

This is the second half of my sponsorship sequence which carries on from my previous advert. It begins with a long shot of the protagonist who is now joined by 3 friends dancing in her flat which before looked dull and boring which now looks bright and colourful which will be created by different lighting, the girls are dancing and each holding a bottle of 'Waikiki'. This then cuts to a close up of the protagonist drinking some 'Waikiki', followed by a cut to a mid shot of two of her friends also holding 'Waikiki' dancing and having a good time. The screen then cuts to an image of a bottle of 'Waikiki' on its own, at a close up with the slogan 'Try a taste of sunshine' written next to the drink.

 This is the story board for my other main advert which I have posted in a previous blog post before explaining how I made it. The advert begins with an establishing shot of the house, this will be the same house that features in my other TV advert which means that the adverts are linked in a way. This then cuts to a long, high angle shot of lots of young people at a party. There's then a cut to a mid shot of a boy looking bored, holding a plain bottle of beer. This then cuts to another mid shot of two people, a boy and a girl also looking bored with quite light but dull lighting. There is then another long, high angle shot to depict the people at the party, not having a very good time as they are all looking bored and the lighting is quite dreary and the setting looks fairly plain. There is then a cut to a close up of somebody pressing the doorbell on the front door, followed by the diagetic sound of the doorbell which then carries on in to the next shot. There's a long shot of a group of people at the party looking very excited and happy, one girl who we can guess is the owner of the house, then followed by the other group of people walk towards the front door. This then cuts to a shot of the group looking very happy and excited, this is filmed from outside at a point of view shot from the guest who has just arrived. This is followed by a cut from another point of view shot, this time from the guests already inside and we see a young girl, aged around 18/19 holding a colourful crate of 'Waikiki'. The camera then cuts to another high angle, long shot of the people at the party, now having a good time, we can tell that this is later on at the party as there is darker lighting, however there will also be some flashing disco lights to make the setting more vibrant and fun, people are now looking very happy and excited, dancing, many people holding bottles of 'Waikiki'. There's then a low angle shot of a girl at the party, which then zooms in to her whilst she is drinking some 'Waikiki', this goes in to a close up of her smiling looking happy whilst drinking. This cuts to her putting the drink down on a table next to her, which then cuts to a screen with only 'Waikiki' on. With the slogan, 'Try a taste of sunshine' next to it, with a close up of the drink.

Actors

MAIN ADVERT-

Main character in TV advert (girl who arrives at door with 'Waikiki': Cindy Sidhu

I have chosen Cindy to be the main character in my advert because I wanted to use a range of different ethnicity's in each of my adverts and as Cindy is Indian this means my product appeals to a wide variety of people. My questionnaire results displayed that a variety of people all different ethnicity's said that they would drink my drink, therefore I think that it's important my product appeals to a variety of people. I think that the main character is a girl as my drink is mainly targeted at girls. 

Girl who's party it is: Melissa Kerrison

I believe that Melissa is the best choice for the girl who's party it is. Although she doesn't have a large role in the advert it will be clear that it's her party as she will be answering the door when Cindy comes in. The reason I have chosen Melissa is because she looks like a stereotypical teenage/ young adult which is who the target audience is and it also adds to the realism of my advert. Similar to Cindy, I think that this character should be played be a girl, as although my drink is targeted at both genders it will mainly be appealing to girls and the majority of people who answered my survey saying that they would drink my drink are girls, similar to most alcopops.

Girl drinking 'Waikiki' at the end of the advert: Beth Holland

I have chosen Beth to be the other main character in the advert for very similar reasons as my other two characters. My drink is mainly targeted at females, therefore in order to give the message that it is mainly aimed at females I think it's important that the advert is mainly focused on a girl drinking the drink. Another reason I have chosen Beth is because she does look like a stereotypical young girl; I also think it's important that my adverts fit in with the codes and conventions and one of those is that people in adverts are usually attractive in order to appeal to viewers. Not only does an attractive female drinking my product attract girls but it also attracts boys by giving the message that attractive women consume the drink.

SPONSORSHIP ADVERTS

Protagonist: Beth Eley

Beth is going to be the protagonist in my both of my sponsorship adverts and she will be the only person in the first advert. Beth suits the target audience as she looks like shes in her late teens/early 20's which is who the drink is targeted at. Additionally  Beth is female which promotes the message that 'Waikiki' is targeted at mainly females. 

Storyboard for Main Advert

This is my first story board for my main advert. I started by writing out the shot list and then drew the different shots into each box in order of where they will be in the advert. I found story boarding a lot easier than I did last year because I have already done it once before so I already knew how to do it. This story board is the first story board for my adverts so I will still need to make two more for my sponsorship adverts and this story board may need to have some changes made to it.