To Do

As the deadline is this Thursday, I have organised my week so that I will definitely have all of my adverts ready for 3rd April.

To Do-

Re Film the main advert- Monday, Melissa.

Re Film Jess brining 'Waikiki' in to party. Monday

I'm planning on re filming for both of these adverts on Monday so that I have the rest of the week free to get all of my editing done and make sure that if I have to re film anything else later on in the week, that I will have time. 

I also need to slightly change my radio advert now that I have changed the target audience, this will mean changing the speaker to the voice of another women rather than how it is now with a woman and a man speaking.

I have finished editing my sponsorship adverts, however I still need to record the voice over for the end of the adverts, I plan to do this at the same time as I record my radio advert, and perhaps use the same voice as I use in this to make it recognisable for listeners, further linking my adverts together. 

Once I have completed all of this the only thing I will have left to do is finish off the editing for my main adverts, as most of the editing is already done I will have quite a lot of time left to make sure that everything is exactly how it needs to be. 

Editing My Second Advert

As I now have all of the footage I need to begin editing my main adverts, I began editing my second advert. As I already had the majority of footage for this advert it was already edited so that I only had to ad two shots to the existing advert. However, when it came to putting the advert together I realised that the narrative of the advert didn't really make sense. I showed the advert to some other people to get different perspectives and received mixed opinions. However I then went through this advert with my teacher and we decided that it would be better if I changed the storyline slightly. I decided to change it so that rather than the protagonist imagining she was at a party, she is actually 'transported' there by drinking 'Waikiki'. I think this is a much better idea as it fits in with the theme of my sponsorship, sending the message that the drink makes things much better. I learned how to use tools such as the cropping tool, which meant that I was able to import my footage and then cut some parts down so that I had the exact parts I needed. I found this tool really helpful and easy to use as the footage I have often doesn't actually have any action at the beginning of the clip and often has pauses in the middle which I am now able to trim down using this cropping tool. I found out about this tool by watching a YouTube tutorial as I had been struggling with this problem for a while; I typed the problem I was having in to Google, and the tutorial was suggested. I am pleased I found out about this tool and will definitely use more tutorials for help when editing from now on as it's helped me improve my work and saved me a lot of time.

 Therefore, in my sponsorship, taking a sip of 'Waikiki' triggers flashing lights and music, then in my main advert, the drink transports you to a place where other people are having fun. To make this new idea work better I have decided to keep the existing footage of the protagonist at a party, however I will be re filming the beginning of the advert where she is at home before the party. When I re film I will be keeping the same camera angles and location, and just change the acting slightly so that the new storyline makes sense. Overall, I am really happy that I've changed this advert as I felt that it was the weakest of all of my adverts so far, therefore I hope that changing the narrative will vastly improve my advert.

Filming Second Advert

When I filmed for my main advert I also filmed the final bit of footage for my other main advert. This only involved filming two shots, one for the imagination scene and another for the end scene when the protagonist is at the party. I found this really easy and enjoyable to film as it only involved the protagonist dancing in a circle. I used the same actors for this advert as I did for my other advert to show the links between the campaign, I think that this will help the audience recognise and understand the brand and who the product is aimed at. I made sure that all the equipment worked before I booked it out as I wanted to make sure that everything went smoothy this time filming; I found this time much easier than the past few times I have filmed and feel that the struggles I have had over the past few weeks of filming have only helped my final footage to be as good as is possibly can be as I've gained a much better knowledge and understanding of how to use the equipment.  

Filming My Main Advert

This week I filmed the footage for my main adverts. This was footage that I had already filmed, however the fact that I had filmed twice before and had to re film again meant that it was very hard to get a lot of people to come and I had to change the location of the filming which meant I had to film in a much smaller space. However, this time filming I was only filming women, so instead of a party the advert was changed to a small gathering. I found filming a a smaller group of people a lot easier as it was easier to arrange everybody and to direct people. I found the filming fairly simple s I used the same shots as last time, just changed the people. After watching the footage back I realise that there are still some things I may need to re film but I won't have to re film the whole advert again, which means I can now begin editing this advert as the deadline is next week. 

Changing My Adverts

As we only have 2 weeks left to finish all filming and editing, I have made the decision to change some of my adverts to make it easier for myself and others to film. One of the main things I need to re film is the party scene, from the beginning I have found this really hard to organise as I have to get a very large group of people together to film for this. I've filmed this twice already and still need to re film, however this time not many people can come. Therefore I have made the decision to target my drink at a target audience of mainly women. The reason for this is because mainly women drink alcopops, which I found out from my research and questionnaires. This also makes sense as the logo and design for my drinks is more appealing to girls, therefore I will be targetting my product at target audience of mainly young women.

Further Changes To My Sponsorship

When I went through my sponsorship advert in class, another change that I decided to make was changing the point in which the lights and music begin in the advert. At the moment the lights flash and music plays when the protagonist removes the lid from the 'Waikiki' bottle, however I have now decided that this effect would be much better placed when the protagonist takes a sip of 'Waikiki'. I think that this will look better as it provides the message that drinking 'Waikiki' is like being at a party, it makes more sense if this happens when the protagonist actually drinks the drink. Therefore, when I next film I will make sure I do this. 

Plans For My Next Time Filming

As I mentioned in my previous post, I will be re filming my first sponsorship advert. To make sure the lighting is bright enough this time I will be filming this advert in daylight, with the curtains closed so it will still look like it's night time, which will allow the room to be slightly brighter. I think that the problem with filming in the dark is that artificial lights aren't bright enough to show the label on the 'Waikiki' bottle clearly, therefore I'm hoping that filming in daylight and artificial light will brighten up the room. Just in case I will also have a torch with me, if the label on the bottle still isn't bright enough I will place the torch just below the bottles on the fridge shelf, shining up at the bottles to create a spotlight effect. 

Re-Filming Sponsorship

This week I finished editing my first sponsorship advert; I was very happy with how the advert looked and fitted together. I was particularly happy with the ending when the lights flash on and off when the protagonist takes a sip of 'Waikiki' and the music plays as I think this looks great on camera and makes the advert very memorable. However, I wasn't very happy with the lighting in the beginning of the advert as I felt it was too dark which meant the label on the 'Waikiki' bottles wasn't as bright and eye-catching as I would have wanted. I went through this advert with my teacher and asked a few of my peers which made me decide to re film this advert again. Although I have already filmed this advert twice and only need to change one shot; I am faced with the same issue again as I cannot only film one shot as the items in the fridge will not be the same as they were in the other adverts. Although I am disappointed that I have to re film this; I am confident that this will be my final time filming this advert as I am pleased with all of the shots and the editing of my advert, which means I will film the exact same shots and edit it exactly the same. 

Problems

When I came to edit the footage that I had re filmed last week I realised that I had made a mistake. Instead of pressing the button to film I was actually pressing the button to stop filming, which meant the camera filmed all of the parts that I thought it had stopped and hadn't filmed any of what I thought had been filmed. This means I am going to have to re film this footage for the third time. I may not be able to film this at the same location which will mean finding a new place to film and then sorting out filming with my actors again. Although this has really set me back I am hoping to re film  this again next week. 

First Time Editing

This week I began editing two of my adverts, my sponsorship and one of my main adverts (first main advert). As I have had to re film the majority of my adverts it's meant that up until now I haven't had a proper chance to edit, however last weekend I filmed my sponsorship and everything was successful which meant I was able to begin editing. As I had edited all of my animatics it meant that I had some practice before I edited together the real product; this made me much more confident when it came to editing on Adobe Premiere Pro as I know the basics already. My sponsorship only really involved cutting parts of the advert, seeing how long each shot needed to last which meant I had to look back to my storyboard to see the shot length. I found this fairly easy to do and quickly pieced everything together. I then decided to add in the diagetic sound in to my advert which was the music coming in at the part where the lights begin to flash. I feel like this advert is coming together very well and hope that this advert will be successful. I'm happy that I began editing my sponsorship advert first as it doesn't require too much knowledge of how to edit, therefore when it comes to editing my main adverts I will have had some more experience and it will be easier for me to learn new editing techniques. 

On Tuesday I filmed a part of my second main advert which I also began to edit this week. It was slightly harder for me to edit this advert as I had parts that were needed that I hadn't filmed which meant I had to leave blank spaces in between some of the footage. I began by choosing which shots I would use as I had filmed more than one version of each shot. Once I had decided on this I cut them down based on how long my storyboard said each shot would be held for; I then placed them together so that the advert started to flow. This is all I have done at the moment but I'm happy with the start I have made to this advert and will continue editing over the next week; I also plan on re filming the other part for this advert next week so that I can add this footage in so that the whole advert comes together. 

Re-filming My Sponsorship

Last weekend I filmed my first sponsorship advert again. The reason I had to re film was because when I put the footage on to the mac, some of the shots weren't there, which meant I had to re film the whole advert again. Everything was the same as the last time I filmed, however I found it a lot easier as I now have much more experience with filming and with using the equipment, therefore the filming went a lot smoother than last time. I also found it very useful that I was filming the exact same thing again as the shots and camera angles were all the same as the first time I had filmed. To make sure that I had actually filmed this time I made sure I looked through the camera and checked I had a successful shot of everything that I needed before downloading the footage on to the mac. Now that I have filmed I am able to edit this sponsorship and hopefully I won't have to re film this sponsorship advert again. 

Re-filming My Second Advert

On Tuesday I re filmed the main part of my main advert which is set in a girls bedroom. As I had filmed this advert before I found this time filming much easier as the camera angles and the setting of the bedroom was exactly the same as last time, however I had to re film due to the quality that the footage from last time was filmed in. This time filming was very successful; I decided to use one of the new tripods I had found as I found them much easier to set up and it was much easier to get all of the legs at an even length. The lighting was slightly different as I had previously had the blinds closed in my first time filming, however I decided allowing the natural light in would make it appear much clearer on the camera. Whilst I was filming I didn't come across any problems with any of the equipment or with the location. I hope that this will be the last time I have to film for this part of my main advert and that I can move on and begin editing this advert. 

Filming For My Sponsorship

On Friday I began filming the second part of my sponsorship, which involved a man walking over to a bottle of 'Waikiki' on the table, taking the lid off and music playing with lights flashing, very similar to my other sponsorship. However when it came to filming I wasn't happy with the location as all of the shots I had to film didn't look right on camera. This has made me have second thoughts about this advert as I'm unable to make the drink look bright and eye catching without zooming in, which cuts off the upper part of the actors body. This also happens in the beginning of the advert when the protagonist is walking over to the drink. I think that the best option is to think over how I can change this advert to make it so that the drink is the main feature, this may mean creating a new storyboard.  

Radio Advert Developed

This week I have finished my radio advert, since the first draft of my radio advert it has really changed and developed as I've changed the background music of the advert. I think that changing my music has made the advert link to the product more as I've used Hawaiian music, which links to the name of my product, Waikiki. The music is catchy and can be associated with the product, making it more memorable. 

When listening to my radio advert I believe that it sounds like a realistic radio advert, as it features a conversation with speech from a narrator at the end; there is also music playing throughout the advert will be recognisable to viewers/listeners and is conventional to have in a radio advert. 

Fourth Filming Session

Over the half term I filmed my second advert. Before I began filming I encountered a problem; when I went to collect the equipment there weren't any of the cameras or tripods that I was used to working with, which meant I had to use a small camera and a different tripod that I hadn't used before. Before I filmed I practiced with this camera a couple of times and learned how to use it, however on the day I started filming I filmed two shots and then the camera switched itself off and wouldn't work again. Luckily one of my actors was also a Media student and had another camera with them which they let me use. There was only one person in this advert, which I prefer as it's much easier to film when there are no distractions. I think that one of them problems that arose was the lack of space. I was filming the advert in a bedroom which meant I didn't have much room for the tripod and didn't manage a variety of angles because of this. When I put the footage onto Premiere to begin editing I didn't think that the footage looked very good as it was dim and slightly blurred. I also found that the clips I had filmed on the smaller camera before it broke looked a lot brighter than the other footage I had gained off the second camera I use which meant I couldn't use these together. Because of the low quality footage and some other issues such as the brightness and difference in footage form each camera I have chosen to re film this advert, next time making sure I use one of the higher quality cameras. Although this was an unsuccessful attempt at filming I am glad I did it as I learned how to use different cameras and tripods which has allowed me to gain a better understanding of the equipment, also realising which cameras work best for my adverts. 

Third Time Filming

On Wednesday I re filmed the party scene which features in all of my adverts; although I had filmed this before I wasn't happy with the footage therefore I decided to re film/ Although I struggled slightly last time, this time I found it a lot easier as I had got to grips with the camera and tripod again which meant that it wasn't shaky this time. Last time I struggled as I was filming at a different location than where I had planned on my storyboards. However, this time I was only re filming the same shots from last time so I knew where I needed the camera to be and where the actors needed to be. The only thing that held me back slightly was having to direct, as similar to the last time I filmed I found it hard to control a large group of people and during some shots people were talking in the background which meant that I had to re film some shots again. However, apart from this minor issue, I didn't have any problems whilst filming this time and believe it went very smoothly, meaning I can take away the footage I have filmed this week and begin the editing process. 

Second Time Filming

I decided to film for my first sponsorship advert, which involves a girl taking a bottle of 'Waikiki' out of the fridge and taking the lid off to find the lights in the kitchen started flashing and there was loud music playing. I found this time round a lot easier than I did the first time I filmed as I was a lot more confident filming only one person as it was much easier to direct. The shots were mainly close ups and mid shots which I found very easy to film. Because of what happened the last time I filmed, I made sure that the cameras was attached to the tripod correctly to prevent any shaking from the camera, I also went through and watched all the clips after I had finished filming to see how they looked, just in case I had to re film anything at the time. The main thing I struggled with whilst filming this time was continuity. There was a lot of moving around with the drink bottle and I had to make sure it didn't move too much or twist around so that the label wasn't showing. I think that because I was a lot more calm and prepared for this filming session it was much more successful than the first time I filmed. 

When I came to putting the footage on to Premiere to edit it I was very pleased with all of my shots, especially the flashing lights as one of my main worries was that this wouldn't come across how I wanted it to however I was very pleased with it. However, when I imported all of the clips I noticed that there were two parts missing, involving the protagonist reaching in to the fridge to get out the bottle of 'Waikiki' and then smiling at the drink. Unfortunately I was unable to find these clips as they had already been erased from the camera. Originally I decided I was only going to re film these two clips that were missing, however I realised that this would most likely cause a continuity error as the items in the fridge surrounding the drink wouldn't be the same, therefore I have decided to re film this advert. 

First Time Filming

The first time I began filming I found it very unusual as last year I was used to working in a group which meant that we made all of our decisions together. I found it hard to film at first as setting up with the camera and looking at the storyboards, choosing exactly where to film came as a struggle. After I had set up the camera and organised people I found it difficult to direct. As all of my adverts included the same party scene in the end of the advert, I thought it would be best if I filmed this part first so that I could work around the rest of the adverts using this footage as a base. However, there were about 15-20 people that I needed to film which meant that directing them was a struggle as I had to shout and make sure people listened and understood what they needed to do. Once I started filming I found it a lot easier and enjoyable, as I had worked with the same cameras before I found it very easy to use the cameras and tripods to work with. One thing that did become a problem was the location; I had to change location about a week before I filmed which meant that some of the shots I had planned on my storyboard had to be changed; however once I had found a suitable place for these shots to be filmed everything went smoothly from this point. Although I got a lot of filming completed on this day I wasn't satisfied with the footage for several reasons, the main one being that the camera was shaky in most of the footage from where it hadn't been secured on to the tripod correctly. Another reason being I didn't think some of the shots looked very good when I edited my work together, therefore I decided to re film this party scene.

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