'Cadbury's' Sponsorship Advert

This is the old 'Cadbury's' sponsorship advert for 'Coronation Street'; something that I instantly noticed about this advert is that 'Cadbury's' has mixed the theme of their chocolate in with 'Coronation Street', creating a street almost identical to the famous street in the soap. The fact that both products have been mixed together makes the viewers more interested in the advert as they are clearly interested in Coronation Street, therefore linking them both together is appealing to the viewers.

The advert instantly begins with non diagetic sound, parallel to the action in the advert; furthermore the music is very similar to the 'Coronation Street' theme tune which viewers will instantly recognise. The advert is humorous which entertains viewers and makes them more inclined to watch the advert and by the product. The fact that the whole street is made out of chocolate is appealing to viewers as it looks appetising. In addition, 'Cadbury's' chocolate has a very diverse target audience, as does 'Coronation Street', however the main target audience is for women aged 25-50 therefore the product and the television show are aimed at similar audiences.

Towards the end of the advert the camera zooms out to a high angle of the street which then spirals into melted chocolate which again links 'Coronation Street' with 'Cadbury's' chocolate. The advert closes with an image of chocolate pouring into glasses which is the logo for 'Cadbury's' so it's more recognisable for viewers.

This advert has taught me that linking the product directly with the television show being advertised can work and could possibly be more interesting for viewers to see, making the product more appealing to viewers. Ive also realised that simple adverts can still be successful and entertaining as well as persuasive.