'Majestic Wine Warehouse' Advert

From my research so far I have noticed that many people have been saying that their preferred choice of alcohol is wine, as I hadn't yet watched or analysed many adverts for wine I thought I should take a look at some to see if they are any different to the other alcohol adverts that I've analysed. Unlike most ads I've viewed this is a slice of life and quite a comical advert; beginning with a stereotypical woman around the age of 30 (which is the main target audience for wine) looking around in a wine shop. 
Mid shots and close ups are used to show the man's happy and welcoming facial expression, which contrasts with the woman's look of panic and awkwardness. Shot reverse shots are used between both characters, denoting their conversation, however unusually we don't hear the woman speak, we can only hear the non diagetic sound of what she's thinking inside her head. The target audience are expected to relate to this, which makes it humorous and light-hearted for them to watch as they may have been in similar scenarios. 
After the woman actually starts speaking the camera cuts to a long shot of both the woman and the man standing together next to all of the wine, which is interesting for the viewers as it looks like a typical scenario. 
Not only is this advert selling the products on sale in the wine shop as we can see the wide variety of wines in the shop, but it's aiming to sell the shop itself as the friendly assistant makes the viewers feel like they are welcome to come into the shop and shouldn't have to be worried about getting help choosing wine (like the woman in the advert originally was).
At the very end of the advert the scene cuts to a long shot of the 'Majestic' shop itself which looks very welcoming as the bright lights inside the shop look much more appealing and warm than the darkness coming from outside. This, therefore makes viewers feel like they are very welcome to come in which is reinforced by the slogan: "come and explore" which also highlights the large variety of wines on offer.
In comparison to the other adverts for alcohol I've analysed, it's clear that the target audiences are very different. One thing that most of the adverts have in common is the humor involved, however the way that the adverts are designed and what happens in the adverts very much depends on the product itself. Therefore, depending on the type of alcoholic drink I decide to advertise I will need to consider the target audience and the type of advert that best suits it.