'The Swarm' Radio Advert

This is a radio advert for 'The Swarm' a new ride at Thorpe Park. This is quite similar to the 'Snickers' advert that I recently analysed as it begins with a phone call, the panicked tone of the man who begins speaking which immediately catches the listener's attention as they would automatically be confused about what the advert was about. The phone call plays on the theme of the ride which is the end of the world, so the man calling for help fits in with the ride set which is an abandoned town. In the background of the phone call we can also hear a noise which sounds like the phone is losing signal which adds to the panicked tone of the advert. As the phone call continues a non diagetic sound parallel to the other sound in and the action in the advert builds up creating suspense which is meant to interest the listeners. The phone call then cuts off and another voice comes on describing the roller coaster; this gives the listener's a connection as before the description they may not have understood what the advert was about upon hearing it the first time. Interesting and exciting facts are said, for example: 'the UK's first winged roller coaster' which may sound appealing to roller coaster fans as they might want to try something new and exciting. This has made me realise that using interesting and unusual facts in any advert can be persuasive to the target audience as it makes the product individual and stand out from others of similar genres.