'P&O Cruises' Sponsorship Advert

This is a sponsorship advert for P&O cruises, the music is parallel to the action in the advert as the non diagetic sound is peaceful and calming, which is similar to the message coming from the advert. The calm and happy body language of the characters in the advert makes the cruise appealing to adults and mainly couples. There's a variety of cuts in the beginning of the advert which makes it exciting to watch and conveys the couples calm body language; there's then a close up of a man smiling which implies that the cruise is simple yet enjoyable. The screen then cuts to a long shot of the couple dancing on a large deck of a boat which also denotes two other groups of people looking relaxed and happy, clearly showing that the cruise is for adults. The mise en scene, warm lighting and the clouds in the background make the cruise appealing to older people who want a romantic break. Although this particular advert doesn't show what it's sponsoring we can understand that it's clearly aimed at adults, mainly couples around the age of 30 years old. Something else which I think is very persuasive and a good idea is having a quote from customers in the advert; describing the product and what people think of it makes it much more persuasive as hearing from actual customers is more believable.  From analysing this advert I see how important it is to match the target audience of the product as even though this advert doesn't have a TV show that it sponsors in the actual advert, it's still clear what the target audience is.