'Dogs Trust' Radio Advert Analysis

This is a radio advert for 'Dogs Trust', persuading people to adopt dogs in Ireland. This advert is a similar style radio advert to one that I would like to make. Adverts should be very persuasive as it's even more important to be persuasive and engaging in a radio advert as there is no visual which means to have a successful advert you need to reply completely on a description of the product. The beginning of the advert is the sounds of people calling their dogs names, which is relatable to many people listening to the advert who own a dog. Additionally, the tone of the people's voices and the fact that hey are calling out names is recognisable to the listeners. When the woman explaining starts to speak, fun and catchy music is played which makes the listeners more interested and engaged. The woman's voice is friendly which makes listeners more likely to listen. When I create my radio advert I would like it to be similar to this, interesting, light hearted and persuasive.