'Sheilas' Wheels' Sponsorship Advert Analysis

I've watched and analysed a sponsorship advert for the car insurance company 'Sheilas' Wheels'. The advert is basically just the song which most viewers already recognise because it's catchy and a popular advert. The bright, eye catching colours make it interesting to watch, also adding to the fun and light hearted tone of the advert. Furthermore the fact that there are lyrics to the song on the screen as the when are singing engages viewers as the intention is for them to have fun whilst watching and sing along. The fact that an advert for car insurance is fun and interesting contrasts with the majority of adverts for car insurance as it doesn't focus on the price or deals which may be considered 'boring' in other adverts, which makes 'Sheilas Wheels' stand out as a brand. 
This advert is aimed at women, so the bright colours and fun theme attract women, additionally women watching the advert are encouraged to aspire to be like the women in this video as they are beautiful and glamorous. Unlike other sponsorship adverts I've watched, the television programme that is sponsored by 'Sheilas Wheels', 'ITV National Weather' doesn't have anything to do with the product being advertised, however during the research they may have found out that both the product and the TV show are targeted at similar audiences. This has made me realise how important it is to get my research soon and make sure I look carefully at the answers as they may not be what I expect. Analysing this advert has also taught me that fun, bold and entertaining adverts are very successful and more memorable if they stand out from other adverts advertising similar products.