Wednesday 25 September 2013

'Tesco' Price Drop Radio Advert



Here's a sponsorship advert for the 'Tesco price drop'. This advert plays on the humour in the fact that there are loads of products that have had their prices reduced. The sound effect of the deep breath the man takes before he states which products have been reduced highlights the good value of the price drop. This is reinforced when he starts speaking fast so that it can all be fit into the advert, with the speed of his descriptions getting faster as the advert continues. A woman then starts speaking over him as his voice slowly fades out, which makes the advert seem chaotic and even more humorous. This may be annoying for some listeners as they can't understand what either person is saying as they both speak fast and over each other. The advert ends with the woman describing the deal and her voice is louder than the man stating the products which makes the listeners more likely to listen to her, thinking of the man as simply background noise. Adding to the humour, once the woman has finished speaking the man is still left stating the products which eventually fades out, giving listeners the impression that the amount of products is infinite and too much to describe all in one advert. Based on other radio adverts I have analysed I would say that this isn't as successful as some as it's not very clear about the products or the company itself. However the humour of the advert is interesting and may attract the listeners. 

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