What are your favourite brands or types of alcohol?
rodgers rum ! WKD, Carribean Twist, Disaronno smirnoff ice carribean twist Tesco value vodka Glens Voddy jack daniels and disaronno wine Malibu, Smirnoff vodka, apple sourz tequila, vodka, rum absolute voddy WKD Glens, smirnoff ice beer and rum rum, wine Kopparburg Presecco fizzy wine, tequila glens wkd, Caribbean twist Budweiser Beer brandy echo falls wine tesco value voda/fake sours. Vodka, beer wkd Disaronno fosters beer ! Brandy smirnoff, absolute vodka, malibu corona yellow tail wine apple sourz, vodka, smirnoff Blue Moon / Wheat Beers smirnoff ice WKD, Smirnoff Ice beer grey goose vod classy lady !! Tia Maria none favourite type is wine disaronno Smirnoff Wine, vodka, tequila WKD is my super super fav!! lol Vodka, beer, cider ice tea smirnoff vodka, tequila Belvedere vodka Smirnoff Vodka smirno0ff ice, coca cola, WKD amaretto and smirnoff ice Disaronno x fosters ! smirnoff morgans spiced rum echo falls, dont mind if i do GINNY Tequila beer, fosters, beer, rum, whisky, vodka Sourz WKD, beer glens vodka Rose Wine grey goose alcopops morgans cider whisky smirnoff, wkd Rum, Whiskey Jamaican rum Smirnoff jack daniels rum
Here's the results of people's favourite brands and types of alcohol. As expected I recieved a very large variety of answers for this question and there isn't really one type of drink or brand in particular that stands out as being the most popular. Therefore suggesting that the type of alcohol that I advertise isn't too important and wont really affect the success of my advert. One piece of information I have learned is that my product will need to appeal to a vast audience as my results are so diverse I will need to advertise something which a large number of people like.
What qualities would you look for when purchasing alcohol?
the strength of the alcohol taste and something I have tried before cheap and exciting packaging that's eye catching and interesting. colour Good quality hops, flavour, colour... the price gotta be bare cheaaaaap flavour and cheapness High alcohol percentage the taste and usually something quite cheap Price, quality of the alcohol, quality of branding/marketing cheap, something I have tried before price nice taste, something that I've tried before alcohol dunno bottle shape. weird i know! quality flavour cheap the price is important as I'm at uni and therefore usually buy cheap drinks. The brand is also important as it means you can trust the drink. I also look for the strength of the drink. the price and the deisgn price, cheap. taste cheapness I don't drink alcoholexpensive percentage and price The percentagegood quality Price and percentage i dont drink alcohol the price and the quality strong but quite cheap the smell and taste.. not too strong interesting bottle price, brand, bottle cheap and popular high percentages ;)i like to look at the colour as it makes sippin on it more interesting! i aloso tend to buy de alcopop on the bottle shape and quirkyness ;-) im quite quirky mys3elf so it makes a go0od match!! something fruity and sweet percentage price brand taste reviews, im very picky brand Reasonable price, good taste, high alcohol percentage Price Expensive looking packaging Glass bottle Price Alcohol percentage Reasonable price, alcohol percentage and taste different brands and prices of alcohol influincing my purchasing, also the taste not sure im a reb im not suppose to drink but shhhh ;)taste, good taste The taste and something that is good to drink with a mixer that I can use. Also the design on the bottle I need to have something which I recognise and can trust. Cheap, high percentage, different options to mix with Pr price, colourful If i have had it before and i like it the price of the alcohol, the more expensive the better it is cheap, good tasting, good design on bottle the tastesomething that's quite cheap and in most stops whats available the design on the bottle is important, I think a drink should be very attractive and eye catching price. the taste and if it's good quality, usually something that I have tried before the look of the bottle, it should be attractive and eye catching. taste, price, percentage branding colour of drink and bottle, something I had tried beforecheap and good to mix with other drinks, fruity i dont if it was a spirit or not brand and appearance of the bottle brand and percentage the strength of the drink itself the taste and the price Type of alcohol and price the strength, i like it strong not sure, has to be nice tasting !! ill go off recommendations lol! price, alcohol content, colour, whats fashionable I would consider price and brand and also the bottle if its nice i would buy it and collect the bottle for one of my grand kids because they like VODKA strong vodka i drink them for breakfast ha ha ha the deisgn on bottke brand good taste The taste and the strength as I drink alcohol to get drunk price, brand
This is one of the most important questions that I asked on my survey as it tells me that the main reason that most people buy the drinks they do is because of the price. The majority of people who answered this said that the price is the main influence when buying alcohol; therefore suggesting that my drink should be aimed at a working-middle class target audience, mainly young people (which also relates back to the question on age) who most likely have a low income. This also links to some peoples answers on my previous question about people's favorite choice of drink. The majority of drinks stated are cheap drinks that can be easily purchased as these are the most popular drinks due to the price. Many people also said that the looks of the bottle is very important to them which I agree with, the bottle/packaging should stand out from the other drinks as this is most people's first impression of the drink. This tells me that the bottle should be colourful and fun as one person who answered the survey said they like the bottle to be 'quirky' and another said the bottle should be 'attractive and eye catching'. This is something I will definitely think about when I design the bottle and the packaging for my product. One more answer that did come up a few times was that people like something they have had before, or something that they had been recommended to them; this is difficult for me as obviously my product will be new and therefore something unfamiliar. This just means that in my advert I will have to mention the fact that it's new and rather than trying to be like other existing drinks, speak about how my drink is different and something new.
Would you be likely to buy 'alcopops' or fruit based alcoholic drinks?
| Yes | 69 | 69% |
| No | 31 | 31% |
Something that I thought was very important to ask was if people liked 'alcopops' (drinks such as WKD, Smirnoff Ice' as this is the type of drink that I was thinking of advertising as adverts for these are fun and aimed at a young target audience with low income, which is what I was expecting to be seeing on my questionnaire results. 69% of people said that they would be likely to buy these type of drinks which means that I will be advetising something similar to pre-existing 'alcopops'. The results from this link in with the results that most people buy cheap alcohol, these drinks are very cheap and usually bought by younger people, additionally the bottles are usually very fun and eye catching as are the adverts. Therefore it's clear that I should create one of these types of drinks for my adverts.
Employment Status
| Self Employed | 12 | 13% |
| Unemployed | 24 | 27% |
| Student | 24 | 27% |
| Part Time | 19 | 21% |
| Full Time | 11 | 12% |
The final question that I asked was about employment status. From these results I was hoping to see if there was a correlation between somebody's employment status and the type of drinks they buy. It's very clear that there is a link as 24% of people are unemployed and another 24% of people are students, meaning around half of the people who answered the survey have a very low or even no income. This links to the main answer that most people buy drinks depending on the price as they look for something cheap, which also links to my question about buying alcopops as they are usually rather cheap and something which young people would be likely to buy.
Overall, my questionnaire results have been very helpful, my results have told me that my adverts will be aimed at a young target audience in between the ages of 18-27; mainly working-middle class people of all nationalities. Furthermore I've also decided that I will be advertising 'alcopops' similar to some drinks that I have analysed for my research.
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