''Advertising or advertizing is a form of communication for marketing and used to encourage, persuade,
or manipulate an audience (viewers, readers or listeners; sometimes a
specific group) to continue or take some new action. Most commonly, the
desired result is to drive consumer behavior with respect to a
commercial offering, although political and ideological advertising is
also common. This type of work belongs to a category called affective labor.''
Wikipedia's definition of marketing. This basically says that advertising is a form of marketing so I then researched into marketing which is the process of communicating the value or a service or product for the purpose of selling this product. When advertising a product the company must aim the advertisement at the target audience for the product, using themes, language and ideas that they will relate to themselves and the product.
Advertising needs to be persuasive in order for someone to be interested in the product, the adverts need to be fairly short and kept simple and understandable. As I already have some ideas about what I would like to advertise I will research adverts promoting products similar to those that I'm interested in advertising. As well as this I will also conduct some more research into advertising itself.
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