When advertising was first introduced adverts were often misleading and claimed things about the product which weren't true. For example, one of the first ever alcohol adverts claimed that in the morning you would look 'just as beautiful as the night before', and also hinted that you wouldn't have a hangover. These days there are many more restrictions when it comes to advertising and an advertising company would never get away with claiming anything that they couldn't prove as many rules and restrictions that people have to follow. Adverts were also often very sexist, with cleaning products promoting the traditional stereotypes of a 'house wife'. This just shows that adverts have always had an underlying message even when they were first introduced, as my research into advertising has taught me that adverts not only advertise the product, they also provide other subliminal messages.
This was the first ever television advert to be broadcasted on British TV. Considering it was 50 years ago the main point and message from the advert is similar to any advert for a similar product that would be on television now. Although the message is the same the style of the advert is slightly different to adverts we have now, they include many more facts in toothpaste adverts and perhaps the setting wouldn't be used in a modern advert. In order to understand more about how adverts concerning alcohol I'll need to research how alcohol adverts have changed over the years.
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