In recent years there have been many protests against alcohol sponsorship adverts, especially in sport. Many people believe that it's not ethical for alcohol to sponsor television shows as it gives the wrong impression of the programme and also promotes a message that the people who own the show and the actors on the show condone drinking. One sector in particular that doesn't agree with alcohol sponsorship is sports; although many sports stations and programmes do have alcoholic products as sponsorships. For example, a whole football competition is named after a brand of alcohol: 'The Carling Cup' which promotes alcohol to sports fans as the majority of men enjoy football and the majority of men enjoy beer, so 'Carling' have used this to their advantage and have come together with something that they know has the exact same target audience.
This is an old Foster's sponsorship advert. This has been kept very simple with a long shot of the beer can which allows people to recognise the drink and the brand; it also shows the beer itself in a glass which appeals to the viewers and looks appetizing. Furthermore this has helped me understand that my sponsorship advert should be kept fairly simple, mainly focusing on the drink itself which will most likely be different to my TV advert.
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