Before coming up with ideas about my radio advert I thought that I should carry out some research about the codes and conventions as radio advertising is the sector that I'm least confident with.
- The approximate length of an advert is 30-40 seconds
- a voice over narrates the advert, describing the product
- descriptions of where the product can be found are told
- there's usually a slogan or keywords to do with the product
- often humorous
- middle class narrators usually used to appeal to most audiences
- rhetorical questions used to engage listeners
- music often used as background noise
From learning these codes and conventions I'm now aware of what I will need to consider when I begin planning my radio advert, from my previous knowledge of radio advertising I know that the radio ad will need to link in firmly with the other adverts so that the listeners see the link.
All information was found on Wikipedia.
http://en.wikipedia.org/wiki/Radio_advertising
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