Sponsorship Advertising

Wikipedia's definition of sponsorship-

''To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor.''

Sponsorship adverts are most often related to the programme that is shown after the sponsorship advert and they will usually have the same if not a very similar target audience. For example, 'Vo5' (a women's body spray) sponsors 'Hollyoaks', both products are aimed at young, middle class women which means that people who tune in to watch 'Hollyoaks' are likely to buy the 'Vo5' products. Furthermore, viewers may also associate the product with characters in the programme, so say if somebody watching liked the hair of one of the characters, they may buy the product as it's associated with 'Hollyoaks'. Sponsorship advertising appears before and after every break during the show and also it often appears on adverts for the show and programme listings which means that the sponsorship product gets a lot of coverage. 

When it comes to choosing a television programme that I think would be suitable to advertise my product on I will consider the target audience. As alcohol is only allowed to be consumed by people over the age of 18 in the UK, it means the product can only be advertised after the 9pm watershed. It will also be for a show aimed at a target audience over the age of 18, however it will still need to be for people who are fairly young as my target audience will be quite young, similar to 'Smirnoff Ice'. 

Sponsorship adverts on very popular television shows will get a lot of attention from the public, whereas more niche shows and products will have less of an impact from sponsorship. 'Talk Talk' a television and internet company pay 2million per season in order to sponsor 'X Factor' whereas 'Foxy Bingo' pay just 1million to sponsor 'The Jeremy Kyle Show'.