There are many different types of adverts which have been around for years, from times when print advertising was the only type that existed, the radio adverts, then television and now the most recent type of advertising- internet advertising.
Print advertising is one of the most common and popular types of advertising which has been rounds for hundreds of years. Print advertising comes in many forms:
- magazine/news paper advertising..where print adverts are placed in magazines suited to the reader, for example a clothing advert in a fashion magazine.
- billboard advertising..adverts placed in popular places usually on busy roads of on buses/by bus stops, in order to attract attention from the general public.
- flyers or leaflets..posted through peoples doors, handed to people in busy areas, placed on cars, and some small posters put up on lampposts or shop windows ect.
Television advertising is fairly recent, yet probably the most effective type of advertising. Rarely will a television channel be advert-free as this is how they make their money. Similar to print advertising, TV adverts are aimed at people with a similar target audience as the show they're watching.. for example a child's toy would be shown during a children's programme. This is the same as radio adverts however the product is usually described as it's obviously unable to be shown. This is an issue for radio adverts as it's hard for them to appeal to a particular target audience.
Internet advertising has only come around very recently and is arguably the least effective form of advertising. Internet adverts are on most websites, especially social networking sites as this is how they make their money. Products will often be advertised to suit the audience viewing the site, the same as TV and magazine advertising.
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