My Progress So Far

Since beginning my research I have learned a lot about advertising, especially adverts focusing on alcohol. From my research on advertising in general I now understand the rules of advertising, analysing alcohol ads has helped me understand the codes and conventions and how the target audience affects the advert. However, before I continue I think that I need to do more research on sponsorship adverts and radio adverts as all of the adverts that I have analysed so far are TV ads.