Analysis of 'Kopparberg' advert.

This is the most recent advert for 'Kopparberg' cider, as the drink tastes fruity, different fruits that are in the drink are featured throughout the advert; a fruit the flavour of the drink is also featured on the bottle so viewers recognise the product and the flavour. Additionally, the idea of the Kopparberg being in ice and then breaking out makes it appetising as it appears cool and fresh. The focus has been kept on the drink throughout the advert, with mainly close ups and mid shots of the drink which allows viewers to recognise the logo. This drink is fairly similar to the other drinks I've analysed, however it doesn't feature any people or the scene which people may drink it in which could be an issue. There's a variety of cuts which gradually build up towards the end of the advert making it more engaging and exiting so people watch the advert.  The main thing I have learned from watching this advert is that linking the surroundings of the location to the drink itself allows viewers to recognise and understand the product, just like how the fruits and ice relate to the cider.