This is a selection of alcohol adverts from the 1980's, I have noticed that they are in many ways very similar to current alcohol adverts, with most of them promoting the power of alcohol, presenting the people who drink it to be more powerful and important than those who don't (e.g the gorilla and the fisherman). Additionally, the majority of these adverts have a close up of the alcohol and its packaging, and a close up of someone drinking the alcohol. Compared to the other adverts I have analysed these are very similar, as each advert uses comedy to promote the product allowing the advert to seem lighthearted. Furthermore the target audience is very similar as well, as all of the actors in these adverts are in their mid-20's and are working-middle class. One thing that I did notice to be slightly different was the very first advert in the video which depicts a man giving a monkey a beer, which then made the monkey human-like. The likelihood of this advert being allowed anymore is very slim because of the restrictions when advertising alcohol; there would be many complaints from viewers about animal cruelty therefore it wouldn't be a very successful advert. This is something which I will have to be very wary of when creating my adverts; I will need to make sure that I follow all of the rules from the advertising restrictions.
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