Analysis of 'Jack Daniel's' Advert

This is an advert for Jack Daniels whisky, unlike the other alcohol adverts that I've advertised this is aimed at a much older target audience and a middle to upper class target audience as the whisky itself is quite expensive. The advert uses simple, dark colours which reflect the target audience; the dark colours aren't supposed to appeal to a younger audience and the dark colours connote sophistication and maturity. The colours used in the advert reflect the colours on the bottle which people will recognise.

Furthermore extreme close up's of the drink itself dominate the advert, with the writing on the bottle lighting up as it pans up the drink. The advert then goes on to show the drink bottle which is recognisable to most people, then with two glasses of the drink with the slogan; 'what the label doesn't tell you, a sip will'. Unlike the WKD and Smirnoff Ice adverts, this is much more mature and doesn't promote the party, fun lifestyle, but instead a much more mature life style. 

This type of advert isn't really what I would like to do, I think it would show more skills and be more interesting if I decided to advertise a drink aimed at a younger target audience. However, this advert has taught me that I need to focus on the drink bottle as well as the action happening in the advert as alcohol adverts aimed at younger people tend to not focus on the drink bottle. Additionally, this advert only has non diagetic sound whereas the other adverts I've analysed have diagetic sound from actors in the advert.